Pricing

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Pricing

Pricing can boost profits far more than increasing sales or cutting costs. And the results of a smarter pricing strategy can fall to the bottom line very quickly. Yet at least half of all companies leave money on the table because they don't charge the right price or make sure customers actually pay it.

We’ve identified the critical steps you can take to boost your pricing power. We have an unmatched understanding of pricing strategy, with a proven record of results. Our work with companies globally and across industries exceeds 1,000 pricing projects in the last decade alone.

We help you get results fast, moving from discovery to action powered by a capability assessment benchmarked against more than 2,700 companies (B2B and B2C), a rapid diagnostic that identifies improvement opportunities, and quick, focused actions target the highest-ROI areas. Our Pricing Navigator offers you a powerful, industry-leading software tool you can use to continuously assess and adjust pricing based on performance.

B2B Pricing

Improve across five core capabilities to transform your pricing performance and boost your bottom line.




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Consumer Pricing

Customers can compare your price to your competitors’ without leaving the house. But internet-fueled transparency can also foster greater customer loyalty. Your pricing strategy should embrace these new dynamics.

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