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B2B Pricing

Pricing represents the greatest opportunity for B2B companies to increase profits, especially in the short term. We help you improve across five core capabilities to transform your pricing performance and boost your bottom line.


Pricing is about far more than the price you put on an SKU—it’ a powerful lever that determines your financial performance. That’s why we provide a comprehensive approach that spans five critical capabilities: pricing strategy, price setting, price getting, operating model and analytical capabilities and tools. We help you link your pricing strategy with customer interaction, so you can effectively communicate your value—and get paid for it. Our breakthrough approach to value pricing ensures that you price your new innovations more effectively than ever before.

We help you guide the commercial and operational front lines to optimize for total price and margin realization, create the processes and structures that support fast and accurate pricing decisions, and apply data models, analytical skillsets and state-of-the-art tools to propel your journey toward a new pricing paradigm.

What to Expect


01

Set your priorities

Identify the pricing actions that will make the biggest impact.

02

Craft a strategy

Design and develop a comprehensive program tailored to your specific needs.

03

Capture maximum value

Execute on key actions, test and learn, iterate and scale.

04

Build pricing muscle

Develop the internal capabilities that produce a culture committed to pricing excellence.

We help technology companies address their most potent pricing opportunities and boost margins by an average of 430 basis points. Our comprehensive approach addresses:


  • Complex pricing models and multiple payment models Customer segmentation.
  • Short innovation cycles and frequent changes to competitors’ offerings and prices.
  • Difficulty in integrating pricing practices of acquired companies.
  • Need for standardized pricing guidance and clear waterfall structures to address high discounts.
  • Negotiating with procurement professionals.

We also help you navigate recent trends, including the advent of “as a service” models, the transformative impact of the internet, consumerization of enterprise technology, and the frequency of major disruptions in this industry.

Our deep expertise and robust set of tools, diagnostics and analytics capabilities will help you overcome these barriers and impose a new level of pricing discipline that enhances your profitability.

Process manufacturers face relentless downward pricing pressure as their customers continually strive to reduce costs. But, at the same time, those customers often say they’d be willing to pay a premium rather than switch suppliers. Chemicals companies and other process manufacturers can command that premium by providing the features and services your clients deem most critical.

We’ll help you adopt a pricing strategy that addresses the specific complexities you face, which may include an unclear pricing strategy, suboptimal product pricing, inconsistent execution and undeveloped capabilities. Our pricing projects typically boost margins by 415 basis points, pay for themselves within one year, and ultimately produce results worth >10x our fees.

We help you take seven critical steps to capture more value:


  • Partner with customers to build loyalty.
  • Focus on your highest value customers.
  • Capitalize on market movements and conditions.
  • Price to capture added value.
  • Tie sales compensation to profits.
  • Re-focus your company on price realization.

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