Business Development Associate

Department: Business Development & Sales

Experience: 1–3 years

Employment Type: Full-time

Location: Mumbai, Thane

About the Role

We are looking for a proactive and results-driven Business Development Associate with exceptional English communication skills and hands-on experience in outbound sales, cold calling, cold emailing, and enterprise prospecting.

The role involves working across multiple clients, industries, and business offerings. The ideal candidate should be able to research target companies, identify key decision-makers, initiate meaningful conversations, and convert cold prospects into qualified business opportunities.

This is a hands-on, target-oriented role for someone who can communicate confidently with senior stakeholders, write compelling outreach messages, and consistently move prospects through the initial stages of the sales funnel.

We are looking for someone who can open doors, build relationships, and generate tangible business opportunities—not someone who simply sends emails or maintains a database.

Key Responsibilities

1. Cold Calling & Email Outreach

- Execute outbound sales campaigns through cold calls, cold emails, and LinkedIn outreach.

- Draft professional, persuasive, and personalised emails that generate responses from prospective clients.

- Confidently introduce business offerings, communicate value propositions, handle initial objections, and secure discovery meetings.

- Maintain consistent follow-up sequences to improve response and conversion rates.

- Test and refine messaging, subject lines, call scripts, and outreach strategies to improve campaign performance.

- Adapt communication styles and messaging to suit different clients, industries, and target audiences.

2. Enterprise Prospecting & Contact Building

- Research target companies across multiple industries and identify relevant business opportunities.

- Identify and build relationships with decision-makers, including founders, CEOs, CXOs, department heads, and other senior stakeholders.

- Build and maintain accurate prospect databases with verified contact details, company information, designations, and outreach history.

- Map relevant stakeholders within target organisations and identify the right entry points for business conversations.

- Use LinkedIn, company websites, business databases, and prospecting tools to identify and qualify potential clients.

3. Lead Qualification & Conversion

- Initiate conversations to understand prospective clients' business requirements, challenges, and potential needs.

- Qualify leads based on business fit, decision-making authority, requirements, and purchase intent.

- Convert cold prospects into qualified leads, discovery calls, and sales opportunities.

- Handle initial objections professionally and identify opportunities to move conversations forward.

- Nurture prospects through structured follow-ups and maintain engagement throughout the early sales cycle.

- Coordinate with the relevant internal teams to ensure a smooth handover of qualified opportunities.

4. Pipeline Management & Reporting

- Maintain accurate and up-to-date prospect and opportunity records in the CRM.

- Track outreach activity, response rates, meaningful conversations, meetings booked, and conversion metrics.

- Share regular updates on campaign performance, pipeline progress, and follow-up requirements.

- Identify bottlenecks in the outreach and conversion process and recommend improvements.

- Manage multiple campaigns and client requirements simultaneously while maintaining quality and consistency.

Required Skills & Qualifications

- Exceptional English communication skills, both written and verbal, with the ability to communicate confidently and professionally with senior business stakeholders.

- Demonstrated experience in cold calling, cold emailing, and outbound prospecting.

- Excellent business writing skills, including the ability to create concise, persuasive, and personalised outreach messages.

- Experience researching companies, building enterprise contact databases, and identifying decision-makers.

- Strong persuasion, objection-handling, relationship-building, and follow-up skills.

- A results-oriented mindset with a focus on qualified meetings, lead conversion, and pipeline generation.

- Ability to understand different business offerings and tailor messaging to different industries and audiences.

- Strong organisational skills and the ability to manage multiple campaigns, clients, and follow-up sequences.

- Comfort with targets, performance tracking, and working in a fast-paced environment.

Preferred Qualifications

- 1–3 years of experience in B2B business development, inside sales, sales development, or outbound sales.

- Experience in B2B services, SaaS, technology, IT services, consulting, or enterprise sales.

- Familiarity with CRM platforms, LinkedIn Sales Navigator, email sequencing tools, and lead-generation platforms.

- Previous experience engaging founders, CXOs, enterprise decision-makers, or senior business leaders.

Key Performance Indicators (KPIs)

Performance will be evaluated based on both the quality of outreach and the business opportunities generated.

- Number of relevant prospects researched and added.

- Accuracy and quality of enterprise contact databases.

- Cold calls made and meaningful conversations initiated.

- Email response rates and positive replies.

- Qualified meetings booked and attended.

- Lead-to-meeting conversion rate.

- Follow-up consistency and CRM hygiene.

- Contribution to qualified sales pipeline and opportunity generation.

Specific targets will be defined based on the client, campaign, target audience, and business objectives.

What Makes You a Good Fit?

You are likely to excel in this role if you:

- Can confidently hold a business conversation with a founder, CEO, or senior decision-maker.

- Can write an email that captures attention and gives a busy professional a reason to respond.

- Are comfortable making cold calls and handling rejection professionally.

- Know how to identify the right person to contact within an organisation.

- Can quickly understand different business offerings and communicate their value clearly.

- Are persistent with follow-ups without being overly aggressive.

- Take ownership of targets and focus on outcomes rather than activity alone.

- Can manage multiple client campaigns without compromising communication quality.

What We Offer

- Exposure to multiple clients, industries, and business offerings.

- Opportunities to develop expertise in enterprise prospecting and B2B sales.

- Direct involvement in client acquisition and revenue generation.

- A performance-oriented environment that rewards initiative, accountability, and results.

- Opportunities to grow into larger business development and account management responsibilities.