Growth Lead – Content & Creator Acquisition

Location: Bombay

Experience: 3 – 6 years

Shift: India / US Overlap

SuperLabs is building and scaling a consumer internet platform in the creator space (US market).

We’re looking for a 0→1 Growth Operator who can build a distribution engine from scratch — not manage an existing one.

This role is for someone who has:

• Built or scaled short-form content engines
• Understands what makes content go viral
• Can convert attention into real users / creators

What You’ll Own (Core Responsibilities)

1. Build the Content Engine

• Launch and scale YouTube Shorts, Instagram Reels, TikTok
• Drive 10–30 pieces of content per day
• Own content formats: clips, edits, storytelling, trends

2. Find What Works (Relentless Testing)

• Test 50–100 content variations weekly
• Identify patterns in:
• Hooks
• Retention
• Shares
• Double down on what performs

3. Creator Acquisition (Critical)

• Turn viewers → creators
• Run outbound:
• DMs
• Email
• Community engagement
• Activate creators to upload consistently

4. Build Growth Loops

• Content → discovery → creator signup → more content
• Track and optimize the loop daily

5. Manage Execution Team

• Work with interns / editors
• Ensure daily output consistency
• Maintain quality + speed

Success Metrics (What “Winning” Looks Like)

Within 30–60 days:

• 500K–2M monthly views across platforms
• 50–150 creators onboarded
• Daily content velocity maintained (10–30 posts/day)
• At least 2–3 repeatable viral formats identified

Who This Is For (Ideal Profile)

You are:

• A builder, not a coordinator
• Obsessed with:
• TikTok / Reels / Shorts
• Internet culture
• Viral content mechanics
• Someone who has:
• Grown a page/channel from 0 → meaningful traction OR
• Been deeply involved in doing so

You think in:

• Hooks
• Retention curves
• Shareability
• Algorithms

Who This Is NOT For

• Traditional “marketing managers”
• Only paid ads specialists
• Agency account managers
• Pure strategists with no execution

Skills Required

• Deep understanding of:
• Short-form video platforms
• Content trends & formats
• Basic editing sense (Premiere / CapCut / similar)
• Strong execution speed
• Data-driven mindset (views, CTR, retention)

Experience & Salary Range

Experience:

3 to 5 years

• BUT more important:
• Proof of work > years

:point_right: A 2-year killer > 6-year average

Share your resume at apply@superlabs.co or Contact : 7448835183

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