Project brief
A simple view of what needs to be delivered.
Business Objective Build Artist Intelligence initial commercial target universe. We want to know exactly who our first several hundred potential customers should be and why. Target Deliverable Approximately 300 deeply researched artist teams/accounts. For each target include: Artist Genre Approximate audience scale Management company Manager Relevant executives Label Marketing team where available Digital strategy contact Public contact information LinkedIn Website Recent releases Upcoming releases where publicly available Current tour/activity Audience activity signals Why this is a strong Hiffi prospect Potential Hiffi use case Personalized outreach angle Priority score Segmentation Classify prospects into: Tier A Strong fit + highly reachable. Tier B Strong fit but moderately difficult. Tier C Strategically important but difficult to reach. Additional Research Identify approximately: 50 independent management companies. 30 artist marketing agencies. 30 independent labels. 25 music-tech partnership opportunities. 25 potential advisors/design partners. Critical Requirement Every target must contain a specific "Why Hiffi / Why Now?" Examples: Major release recently launched. Tour announcement. Fan controversy. Catalog resurgence. Viral moment. Anniversary release. New collaboration. Rapidly growing artist. Highly active YouTube community. Acceptance Criteria Database should be usable immediately for personalized outreach. Random contact lists will be rejected.