Project brief
A simple view of what needs to be delivered.
SuperLabs is standing up an omnichannel retail media practice across five metros and needs a partner to run strategy, buying and measurement end to end. The programme covers paid social, retail media networks, creator partnerships and in-store digital. Existing martech is Segment plus BigQuery, with Looker for reporting; the successful agency inherits that stack rather than replacing it. Weekly measurement against incrementality targets is expected from week three, and quarterly business reviews with the leadership team from quarter one.
Scope
- Channel strategy across paid social, retail media networks and creator partnerships
- Media planning, buying and in-flight optimisation
- Creative testing framework and asset production oversight
- Incrementality measurement and attribution modelling
- In-store digital screen network planning for five metros
Deliverables
- 90-day launch plan with named owners and weekly milestones
- Always-on measurement dashboard built in Looker
- Quarterly business review deck and readout
- Creative testing backlog with a documented prioritisation model
- Monthly reconciliation of media spend against booked budget