Project brief
A simple view of what needs to be delivered.
Ideal Vendor A hybrid combination of: Music-industry researcher Data analyst Cultural researcher Product storyteller Strong editorial judgment is essential. Scope Build highly personalized intelligence packages for approximately 10–15 selected artists. For every artist analyze available Hiffi fan data and identify the most compelling insights. Each Artist Intelligence Package Should Answer Audience What does this fanbase care about? What differentiates these fans from other artists' audiences? What emotions dominate the conversation? Music Which songs generate disproportionate fan love? Which older tracks continue resurfacing? Which unreleased songs or snippets are fans requesting? Which eras are gaining renewed attention? Content Which content formats perform emotionally? Which interviews/moments are repeatedly referenced? What content do fans want more of? Collaboration Which collaborators repeatedly appear in fan requests? Which collaborations are viewed positively or negatively? Live Where are fans asking the artist to perform? What songs do fans want performed? Brand/Culture Which memes, narratives and cultural references surround the artist? Which moments have become part of the artist's identity? Risk What frustrations are repeatedly appearing? Are any negative themes accelerating? Opportunities What could the artist/team realistically act upon? Required Format Every artist package should contain: 1. The 5 things the team should know this week Extremely concise executive summary. 2. The biggest fan signals Five to ten high-confidence signals. 3. What fans want next Specific actionable demand. 4. Changes in conversation What is rising or declining. 5. Unexpected discoveries Insights that would be difficult to discover manually. 6. Evidence Representative comments/data behind every major claim. 7. Ask Hiffi questions Ten interesting questions the artist team could ask the product.
Deliverables
- Deliverables
- 10–15 completed artist intelligence packages.
- Standard reusable intelligence template.
- Research methodology.
- List of highest-performing insight categories.
- Recommendations for product features based on the research.
