Project brief
A simple view of what needs to be delivered.
The platform is live and positioned for early U.S. market validation. It is focused on independent music creators and music video discovery, with an initial emphasis on hip-hop / rap artists. The client is currently seeking partners who can help validate creator-side acquisition and engagement before scaling media spend, PR, or broader market expansion. Agencies are expected to propose practical, execution-ready plans that can be launched quickly and measured weekly.